We often get to hear "I want my page to rank number 1 on Google" but ranking number. one on Google is not going to give you profitable business and is certainly not the only purpose of SEO. There are many other SEO metrics that should be considered along with ranking.
1. Keyword Ranking
Just getting a top spot for specific keywords is one of the most often and expensive mistake. keywords that don't result in conversation and sales is completely useless. SEO strategy is a key that needs to develop with predetermined conversation and revenue goals.
2. Link Binding
IT is never ever about the quantity of the links it is about quality. most people fall for offers like thousand links for few bucks and this is why so many websites end up penalized and severely damaged. One link from good site is better than thousands of low quality spammy links.
3. Website Traffic
High traffic rates does not means high revenue. You have to crack down the deal also. You must know which product of your site is highly visited. Who is your customer? Where he/she comes from? What he/she want?.
4. Conversations
SEO campaigns can deliver high rankings and an insane amount of website traffic, but if the conversion numbers are low then it will not be a successful marketing campaign. A lot of this has to do with the website content, layout and call-to-action location. IT include lots of testing and evaluation.
5. Revenue
This is the ultimate metric of a search engine optimization campaign. It needs to make sense, dollar-wise and if it isn't returning a profit then changes need to be made, and quickly. No two business are identical so no two SEO techniques should be the same.
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